Visual content is what makes any sort of designed experience outstanding. It can be information graphics, illustrations, a uniform picture language, animated video sequences or real video productions in any possible style.
Nowadays a good digital product, a website, an online-shop or even a print brochure or poster can easily be built using prepared templates or a defined design system. Also having a layout designed by AI is already possible and this technology will improve very quickly.
An exciting layout, an efficient information architecture and interaction design are necessary but it will always be the content, that ultimately engages users and customers.
More coming soon...